9 Best Kellogg Executive Education Programs [2021 AUGUST] [UPDATED]

Best Kellogg Executive Education course tutorial class certification training onlineKellogg School of Management offers flexible online programs for executives to continue their quest for updating themselves, thus staying current in their respective sectors. The courses range from introducing you to Digital Transformations to Artificial Intelligence applications to Knowing your Customers better! Continue reading the following list to know which one is the perfect fit for you right now. Do have a look at our compilation of Best Executive Education Courses.

 

9 Best Kellogg Executive Education Courses [2021 AUGUST] [UPDATED]

1. Kellogg Digital Transformation Program (Kellogg School of Management)

Senior executives with a minimum of ten years of experience in organizations are ideal participants for this online program. The curriculum is centered around digital transformations and trending technologies to develop leaders who can drive innovations in companies. The entire program spans six months with two virtual and two in-person modules comprising over 300+ Hours and 20+ faculties and industrial experts. Its rigorous training will equip you with a growth mindset and tools to keep pace with the changing digital world. The lessons will enlighten your understanding of Artificial Intelligence and its applications, acquaint you with the use of data analysis for informed decision making, and help you devise customer-centric business strategies and approaches.

 

Key USPs –

– Understand the factors driving growth in the digital market to implement innovative solutions in your organization.

– Explore the effect of technologies like AI, Blockchain, Biotechnology, etc. on socio-economic and business fronts to identify its impact on your business too.

– Lead organization changes by developing and enhancing your global perspective through digital transformations.

– Learn Digital Innovation concepts from Kellogg’s experts and participate in a hands-on 6-month project guided by these faculties.

– Become a part of a thriving Kellogg’s Alumni network.

 

Duration: 6 Months

Rating: 4.7 out of 5

You can Sign up Here

 

 

2. Strategies That Build Winning Brands (Kellogg School of Management)

How can you portray your brand as the one that is different from hundreds of others providing the same product or service? With a cluttered digital space, it’s challenging to attract the attention of people towards your brand, and hence you need winning strategies. Kellogg School of Management’s online program on Brand Strategies is for you if you wish to take over the market and get the spotlight without hitting rock-bottom on pricing. You will learn the concepts of branding and campaign marketing from award-winning faculty, Tim Calkins, and guest speakers who share their experience and insights on the subject. Each learning module comes with exercises so that you can directly apply the concepts to understand them better.

 

Key USPs –

– Learn to design products and services that are unique and solve problems for your target customers along with ensuring high returns for your company.

– Identify your brand position, value proposition, and discover your brand voice to develop a smart online presence.

– Evaluate risks involved while scaling your business or promoting it to be financially secure amidst the competition.

– Have a customer-centric approach to grow your brand awareness and popularity.

 

Duration: 6 Weeks

Rating: 4.6 out of 5

You can Sign up Here

 

 

3. Professional Certificate in Digital Marketing (Kellogg School of Management)

As per the Creative Group 2020 Salary Guide, 75% of managers have reported that they don’t have digital marketing professionals with updated subject knowledge. This is the size of opportunities we are talking about – the skills, education, and tools you can learn and acquire to occupy such high-demand jobs. Kellogg School of Management has been ranked number 1 in Marketing by U.S. News & World Report, and that’s why you should check out the Professional Certification Program they are offering in Digital Marketing. This program also includes certifications from Google, Hootsuite, HubSpot, etc., in marketing, content creation and curation, campaigning, analysis, and much more that can add validation to your knowledge (some are free and some require additional payment). Don’t forget to take a look at our Best Business Analytics Executive Education Programs for Managers.

 

Key USPs –

 – Learn digital marketing concepts like content marketing, automation, social media marketing, SEO, SEM, campaigning, engagement, conversion, etc.

– Use marketing and automation tools for planning, creating, and distributing content.

– Learn about the buyer’s persona, customer segmentation, and preferences to provide a personalized experience.

– Acquire the skillset and necessary certifications to back up the subject knowledge to take over digital marketing jobs.

 

Duration: 6 Months

Rating: 4.5 out of 5

You can Sign up Here

 

 

4. Digital Marketing Strategies: Data, Automation, AI & Analytics (Kellogg School of Management)

Digital Marketing Strategies, an online program by Kellogg School of Management, focuses on evolution in marketing methods beyond introducing AI or Big Data concepts. This program can be taken by marketing executives and change leaders who are bestowed with the responsibilities to accelerate growth and scale operations and it pertains to all types of industries. The study topics will throw light on digital disruption, customer-centric marketplace, the importance of storytelling and content creation, marketing automation, and the use of AI. It contains real-world use cases and assignments that will provide you with occasions to apply the knowledge and skills gained during the course.

 

Key USPs –

– Explore the framework for digital marketing and get insights into strategic content creation.

– Learn to use tools for customer data collection, analysis, and interpretation to know your target audience thoroughly for providing a better user experience.

– Understand the significance of brand storytelling to stand-out in the market.

– Learn to execute marketing campaigns through Attribution, Testings, and Trials.

– Know the potential of AI and data analysis in marketing and how to make the most of these technologies to ensure your organization’s growth.

 

Duration: 2 Months

Rating: 4.5 out of 5

You can Sign up Here

 

Review: Content was very interesting but bringing it to life with examples makes it very impactful. I enjoyed the range of examples in the later sections. Also, the case studies were very good in challenging thinking and applying learning. I found myself drawn in when discussing capability building and components required. The strategic content was most compelling and interesting to me. Overall a very good course. – Carlos Dortrait.

 

 

5. Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business (Kellogg School of Management)

No matter in which phase you touch the product developed or improved by your company, you affect the product lifecycle in ways unimaginable. When it comes to growth driven by product, you can’t take the process lightly, and this is where the Product Strategy online program by Kellogg School of Management comes into the picture. This certification course is the perfect fit for anyone involved in the Product Lifecycle. It can be your one-stop solution for all product-related queries, including planning, pricing, launching, managing, and the likes. Executives will engage in real-world examples of approaches used by world-class companies and through interactive exercises and discussions can apply the concepts at their ends.

 

Key USPs –

– Identify market opportunities and demand for the products you are planning to develop.

– Evaluate your existing product strategy to ensure that all the loose ends are tied well.

– Analyze the benefits and drawbacks of different business models to see which fits in your process and aligns with your goals.

– Use marketing tools provided by Kellogg School of Management to prepare buyer persona and marketing funnel for catering personalized experiences.

– Employ product strategies implemented by the world’s leading companies to grow your organization.

 

Duration: 2 Months

Rating: 4.5 out of 5

You can Sign up Here

 

Review: The expertise of the instructors, their interest in hearing from students and the level of engagement they provided was exceptional. This is the first online course I’ve taken and I really enjoyed the flow along with the course modules, assignments and real-world examples. – Jill Hardy.

 

 

6. Artificial Intelligence: Strategies for Leading Business Transformation (Kellogg School of Management)

Kellogg Executive Education’s online program on Artificial Intelligence is designed to empower organizations with the tools and techniques of using trusted AI to improve performance, thus increasing revenue. You can take a free preview of the program to see all its offerings and key takeaways to know if it will add value to your current knowledge and experience. But one thing is certain – when you complete this 2-months program, you will have a more informed take on your target customers, business processes, and organization’s overall operations to improve it and give it a global tag! The format of this course is quite interactive as it covers 50 use cases from across a broad range of industries. Check out our list of Best Artificial Intelligence Courses.

 

Key USPs –

– Explore the application of AI in identifying customer segments, improving business operations, and managing organization functions through real-world industry examples.

– Use Kellogg’s proprietary AI toolkit, including the AI Canvas, AI Radar, and the AI Capability Maturity Model to design your AI model.

– Apply learned concepts in Data Lab leveraging real-world use cases.

– Identify key areas in your business that can be transformed using AI.

 

Duration: 2 Months

Rating: 4.5 out of 5

You can Sign up Here

 

Review: I think Professor Sawney is simply outstanding! The course is exactly what organizations and especially leaders need if they want to stay relevant in the exponentially accelerating digital future. – Dale Moore.

 

 

7. Mastering Sales: A Toolkit for Success (Kellogg School of Management)

It’s difficult to sell when you lack discipline, skills, and knowledge. But when we say you can master the Art of Selling, we mean that you should try out the online Sales Program by Kellogg School of Management. This 10-week course is ideal for sales professionals or teams that want to improve their targets and have more closers. Some of the salient features of this program are three Live Interactions with the Executive Director of the Kellogg Sales Institute – Craig Wortmann, 30+ tools for adding to your sales arsenal, individual assessment identifying your current skillset, peer discussions, and feedback, Capstone Project, and much more. You can visit their website to download the brochure and know more details of this program.

 

Key USPs –

– Learn the best practices and effective ways of becoming a Sales Master illustrated through Kellogg Sales Institute’s intensive research.

– Build your personal Sales Toolkit by learning more than 30 different tools that can aid you in closing deals.

– Know your current competencies through a personal assessment provided within the program.

– Apply learned concepts directly to projects and assignments to practice them better.

– Empower your sales team by recruiting and training professionals with proven sales techniques that are a hit.

 

Duration: 10 Weeks

Rating: 4.5 out of 5

You can Sign up Here

 

 

8. Customer Loyalty: A Strategic Approach (Kellogg School of Management)

When so many brands are wooing for customer’s attention, you need to stand out as someone who provides ace customer experience apart from perks that will pledge their loyalty to your brand. Several surveys on digital marketing have shown that repeat customers are brand ambassadors, and it’s cheaper to invest in customer retention than in customer acquisition. This Kellogg course is specifically designed for marketing executives and loyalty designers to help them plan and execute winning loyalty programs and rewards for customers to increase customer lifetime value and trust. With a practical approach to conceptual learning, executives can directly try their hands on tools and techniques for loyalty design through Capstone Project.

 

Key USPs –

– Evaluate your current customer segment to identify and differentiate repeat customers for providing a personalized experience, thus retaining them.

– Get a practical framework from the course material to build your customer loyalty use cases.

– Acquire the necessary skills, mindset, and tools knowledge to occupy roles in marketing and branding organizations for B2C or B2B.

 

Duration: 6 Weeks

Rating: 4.5 out of 5

You can Sign up Here

 

 

9. Advertising and Marketing Communication Strategy (Kellogg School of Management)

With so many notifications selling one or the other thing on people’s devices, you can get their finger to tap on yours with a high level of personalization and persuasion in your messages. Your company may be spending a lot on marketing efforts, but you can only see the results with strategic implementation of communication across all customer channels. To better understand your customers by talking directly to them through digital fronts, you can sign up for this highly effective 8-week online program on marketing communication to implement impeccable rapport with customers and clients. This reputed certification can be your step towards holding key marketing, branding, and PR roles with the companies of your choice.

 

Key USPs –

 – Know your target audience better and identify the channels they use the most to provide seamless communication with your brand.

– Frame appropriate messages with stellar CTAs to get customer attention and desirable actions.

– Evaluate your media plans to produce engaging advertisements that bring winning results in terms of revenue growth, customer acquisition, retention, and brand value creation.

– Implement the best practices in developing your customer messages across all your branding touchpoints.

 

Duration: 8 Weeks

Rating: 4.5 out of 5

You can Sign up Here

 

 

10. Advanced Marketing Management (Kellogg School of Management)

Future dates yet to be announced

Marketing executives can survive in this ever-changing digital landscape through continuous evolution by learning new tools and trends to bridge the gap between a team’s performance and the client’s expectations. To prepare marketing managers and mid-level executives understand these dynamics, Kellogg’s expert faculties and former CMOs of world-class organizations have come together through the Live Virtual Advanced Marketing Management program. By participating in the online sessions, you will acquire the knowledge of customer requirements, team management, client aspirations, market tools, and much more that’s in trend. This can be the ideal way forward to strengthen your professional profile and acquire the competency skills to stay current in this disruptive industry.

 

Key USPs –

 – Gain insights into marketing trends and tools and the changes in the industry due to Artificial Intelligence.

– Evaluate the strength and weakness of your existing marketing efforts to drive growth with technological innovations.

– Lead your organization towards digital transformation at different hierarchical levels.

– Connect personally with program faculties to discuss your challenges and get insightful solutions for the same.

 

Duration: 11 Days

Rating: 4.5 out of 5

You can Sign up Here

 

Review: I applied [my learning] from the program today! I led an all-day session about creating personas and identifying common pain points, messaging themes, perceptions and differences. It helped us hone in on an overarching story in a market where maturity levels, buying habits and clients look distinctly different — something which has eluded the team for a long time. – Lead Associate, Brand Strategy Manager, Booz Allen Hamilton.

 

 

We hope the above list of Kellogg Executive Education Programs proves effective to your growth. Enjoy Learning!