10 Best Content Marketing & Writing Courses [2018 – 19] [UPDATED]

Best Content Marketing Courses

A team of 30+ global experts have compiled this list of 9 Best Content Marketing & Writing Certification Courses available online for 2018. More than 15000 professionals have benefited from these free and paid learning resources that will help you excel at content marketing and writing. The training courses are suitable for beginners, intermediate level learners as well as experts.


10 Best + Free Content Marketing & Writing Certification, Courses and Training Online [2018 UPDATED]


1. Content Writing Courses & Classes Online – Free (LinkedIn Learning – Lynda)

These set of video tutorials have been specifically designed to explore the different writing styles and fundamental concepts of storytelling. Go through these 29 courses and choose the one that fits your requirement and experience level. With relevant demonstrations, sources of inspiration and advice for coming up with engaging ideas it is easy to see why these tutorials are crowd favorites.


Key USPs-

– The curriculum is well mapped and all the topics are covered concisely.

– The instructors share their best practices, advice, and techniques that may come in handy for budding writers.

– Plenty of opportunities to work on exercises based on the concepts covered in the lessons and clear instructions regarding how to work using the exercise files.

– The lessons can be viewed online as well as offline with the ‘view offline’ option.

– The training is divided into demonstrations of the skills covered along with assessments and the program can be availed for free for the first month of enrollment.


Duration: Self-paced

Rating : 4.6 out of 5

You can Sign up Here 



2. Content Marketing Courses Online – Free (LinkedIn Learning – Lynda)

Content Marketing is one of those fields that are expanding day by day and seems to have a huge demand. So this platform has come up with a series of 59 courses and training to cater to your needs. Focusing on the various features of this topic such as social media, foundations, podcasting, newsletters and more, it is certain that there is a lot to learn based on different levels of difficulties. By the end of your chosen program, you will possess the skill to work on relevant projects.


Key USPs-

– Well designed content and all the topics are covered elaborately.

– The instructor helps you to work with the fundamental features with the help of examples.

– Plenty of opportunities to implement the skills covered in the lessons and detailed instructions regarding how to work using the exercise files.

– You can view the lessons online as well as offline with the ‘view offline’ option.

– The training is divided into tips and techniques along with assessments.

– The content of the videos exercises files and other study materials can be accessed for free for the first month of signing up on the platform.


Duration: Self-paced

Rating : 4.6 out of 5

You can Sign up Here  



3. Content Marketing – Certification Course by University of California (Coursera)

UC DavisThis is one of the Best Content Marketing Certification Course out there. Along with all the writing, it is also important to focus on the strategy aspect of content marketing. That is something this course created by UC Davis (University of California, Davis) in association with Copyblogger addresses. This 5 week long course is ideal for digital marketing managers, content strategists, agency heads and marketing professionals. You will learn how to organize and implement a content marketing strategy, measure the efficacy of content marketing, write compelling copy, and build your professional brand and authority through content marketing.


Rating 4.4 out of 5

You can Sign Up Here


Review : This course was well structured, with excellent learning resources and many tips on how to immediately use the knowledge gained during the course. I would recommend this course to anyone who wants to learn about content marketing!


4. Content Writing Course (Udemy)

Shani Raja is an Ex Wall Street Journal Editor and he presently everybody from top journalists to professionals from Microsoft and IBM to PwC on writing better. He has also worked with publications such as The Economist, Financial Times and Bloomberg News in the past. With a CV like that, no wonder his courses and training programs are highly sought after globally, a fact corroborated by the 34,000+ students who have enrolled for this ‘best writing course’!


In this course, you will – 

– Discover how to create spellbinding writing

– Tap into the power of the four levels: narrative, paragraphs, sentences and words

– Discover how to make blogs, marketing copy and general business writing sparkle


Rating 4.5 out of 5

You can Sign up Here.


An excellent instructor. Very precise and useful lectures. It was a fantastic experience and the best money spent. I am so enlightened after this course to write more and to think more about it. I just can’t wait to use all of these techniques I got by taking this course. – Jelena Radosavljevic



5. Writing Tools & Hacks: Copywriting/Blogging/Content Writing (Udemy)

Tyler Speegle is a professional writer, freelance blogger and a well renowned online instructor having taught 14,000+ students. He is also a contributor at the Huffington Post, The Blaze, and multiple other publications others. In what we consider to be a ‘best content writing course‘, he brings all his experience of using writing shortcuts, writing secrets and hacks that he personally uses as writer online. If you have the will, then he is even willing to take you from zero to become a proficient writer.


In this course, you will learn – 

– Tools for brainstorming killer content ideas, do robust keyword research

– You will be taught how to write persuasive marketing copy and smashing headlines

– Learn to organize your writing workflow and learn to polish your writing as well


Rating : 4.5 out of 5

You can Sign up Here.


Review : This course was very practical, useful, and interesting. I appreciated the tools and hacks and will be using them. I learned so much and feel well-equipped to improve my blog content. Great course! – LaQuanya Linen



6. Free Writing Courses & Classes Online (Skillshare)

There is no one method of writing that suits everyone. Everybody writes differently, and one style of teaching may not suit all. To help you deal with that problem, Skillshare offers hundreds of classes on content writing and marketing at a near zero cost. You can learn creative writing, web writing, story writing, copy writing, blogging and much more on this platform that empowers creators from all over the globe.


Key USPs :

– Thousands of students already enrolled

– You get to learn from literally hundreds of literature experts

– You can pay a fixed monthly fee and access thousands of classes

– Find the class that best suits you, and if things don’t go your way, simply cancel subscription


Rating : 4.8 out of 5

You can Sign up Here



7. Complete Web Content Writing Masterclass (Udemy)

Learn how to do web content creation, excel at copy writing, become a proficient blogger and learn much more in this super charged course which will also teach you many aspects of Digital Marketing.


You will learn – 

– Basics of content writing and copy writing

– Blog Posts Content Writing

– Business and Ecommerce Writing

– Trainer will also teach you keyword research


Rating : 4.7 out of 5.

You can Sign up Here.


Review : Thought I might learn about writing great content, but I am learning so much more. This course is broad in scope, yet still, the course teacher manages to cover each topic thoroughly and with examples. I recommend this to anyone with a website and anyone with a blog. Still more to come, I can’t wait to finish the course. – Florence Hu


8. Content Strategy Certification by Northwestern University (Coursera)

Northwestern UniversityFor people working in the corporate sector, or running agencies, or ones who need to strategise around content more than write it will find this course by Northwestern University extremely helpful. The most important part is the global appeal of courses run by coursera and the instructors of this course make it even more worthwhile. This best content maketing course is made up of four 3 week courses on the following topics –

i) Engaging Audiences

ii) Managing Content

iii) Expanding Your Content’s Reach

iv) Ensuring Your Content’s Impact.

The course concludes with a practical project that helps you apply the skills you’ve learned in response to a real challenge facing organizations today.


Rating : 4.5 out of 5

You can Sign Up Here.

Review : Professor Lavine is able to focus on the most relevant informations for his audience (we, the students 🙂 demonstrating that he is not just talking about managing content but he is able to create relevant and high quality contents on his own. I’m really secure that I made a great choise enrolling 🙂

9. Effective Content Writing for SEO – How to Write Great Web Content – Better Search Rankings

One of the most important reasons many people invest in content marketing is to get better search rankings. This 4.5 hour long, 50 lecture series on How to Write Great Web Content – Better Search Rankings is an ideal match for people looking for a course on SEO writing or developing a career in Search Engine Optimization industry.


Rating : 4.6 out of 5

You can  Sign up here


This is an outstanding course. I’ve never seen keyword/content research done this way. I highly recommend that anyone doing anything online take this course. – Don Killough


10. Writing With Flair: How To Become An Exceptional Writer

This is the second course in the series from the awesome Shani Raja. So far close to 65,000 professionals have signed up for this program! No wonder it is highly reputed with thousands of 5 star ratings!


In this writing course, trainer will teach you –

– How to write with simplicity without over complicating matters

– How to write with clarity and elegance

– How to improve the quality of your writing

– To make your blogs look more professional


Rating : 4.4 out of 5.

You can Sign up Here.


Great course! Really helped me cut the fluff and get to-the-point in all my presentations, reviews, emails, comments, articles (since a lot of my work constitutes writing). Would definitely recommend this course to anyone who’s serious about writing, and wants to produce content that impacts the reader! – Arunabh Bhattacharjee


Bonus Courses


11. Content is King: How to Write Killer Content for the Web

This course aptly titled ‘Content is King : How to wrient for the Web’ is a BestSelling Content Writing Training that has been taken up by around 6000 students globally. Instructed by Steve McDonald, it is a 2.5 hour deep dive into figuring where to find killer content ideas, developing those ideas and clearly understanding the audience.


More details here.


This course is very comprehensive, short and sweet. Once you listen to a 5 minute video – the amount of notes you need to take down – runs down to pages and pages. There is such value in every sentence Steve McDonald speaks, that you can’t help but pause the video a million times for every 5 minute video. – Imad ur Rahim



12 Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

Do you wonder what makes viral marketing campaigns work? Learn how to market your ideas, brands or products in the most effective manner possible. Take the journey from word of mouth to online word of mouth with this course created by University of Pennsylvania. Professor Jonah Berger, an expert in the domain helps you understand how campaigns can become more shareable on social media and will teach you to create contagious content, develop sticky messages and get products to catch on.


You can Sign up Here.


13. Selling with Story Writing – For Content Writers and Copywriters

Story writing is one of the oldest forms of effective communication and its power stands true even today. Sometimes what we write is good, but not good enough to truly convince the reader or make them take a decisions. This course by Nick Usborne on Selling Stories -For Content Writers and Copywriters is perhaps a must enroll course not just for serious writers, but for everybody looking at enhancing their skills using story telling.


Highly recommended from our side. Find More Details Here.


Review – Truly enjoyed all the information given here. Now I have a full toolbox of ideas to start working with to craft my own unique stories. Thanks for a great course Nick! – Carol Johnsen



14. Content Writing Mastery Course: Content Writing For Beginners

Mike Dickson and Ken Wells are two well renowned online instructors. While Michael is a published author, skilled researcher and entrepreneur; Ken is the author of multiple coaching programs covering topics such as online course creation, sales and marketing, personal transformation and much more. This is one of the best content writing course you will find out there.


You will learn – 

– Content Writing Basics and Opportunities

– SEO Basics and how to do research

– How to avoid content writing mistakes

– Marketing a Blog


Rating : 4.6 out of 5

You can Sign up Here.


Review : As a newbie to writing content I didn’t know much of anything when I started this course. I have a site with content, but my traffic is low. This course taught me what I am doing wrong ( which was mostly everything) and what to do to make it right. Also, I now have a great understanding of the field of content writing and what it takes to make it in the business. In my opinion this course over delivered on it’s promise. This is a great course, thanks Mike & Ken for sharing your knowledge. Peace. – Tim Wiesner


15. How To Write Better Headlines – For Content, Email & Social

Another good course by Nick is this one on How to Write Better Headlines – For Content, cial. With the world fast turning into a headline reading population, the importance of a strong, catchy and effective headline is much more than before. A good article and a bad headline is like all your effort going down the drain.


You can Sign up here.


This is a great course. Nick explains everything clearly using great examples. Made me look at headlines very differently. I feel better able to have a go at writing more professional headlines now. Lots of useful exercises. I would have appreciated some model answers to the early exercises. Just to know if I was on the right track. – Malene Bertelsen



16. How to Write High Quality Blog Content That Gets Shared

This udemy course by Sandor Kiss and Patrick Dermak attacks the big problem everybody faces after creating content – sharing. Creating is easy, getting wto be shared is tough. The course also touches upon use of super useful design tool Canva and has a lot of free resources as well.


Know more about the course here.



17. Social Simplified For Artists/Creatives – Personal Branding & Marketing using Writing for Artists and Entrepreneurs

If you are working on your own, wanting to build your brand, not knowing where to begin, then this could be the place to start. A very elaborate course of 4.5 hours teaches you about not just how to write and publish using various social media channels,but also teaches you the business aspect of how to make your solo journey successful. If you are interested in whatsapp, do check out our take on whatsapp marketing.


You can Sign up Here.



18. Web Content Optimization Course – Building an audience of true fans

Writing content is one thing, optimising it right is another.</stroird course on this list by Nick, he helps you apply Search Engine Optimization like a Pro. He also helps you understand how to sell using content and rock the social world at the same time. Recommended for people doing affiliate marketing and SEO.


You can Sign up here.


You may also want to check out 7 Best Affiliate Marketing Courses and Training; Best Instagram Marketing Training and Courses Coursera Courses and Best Digital Marketing Certifications. We have also listed some of the best free certification courses that you can choose from.


With the pace at which things are moving, it is a little tough to exactly say which precise domain of marketing will be most sought after in the time to come, but one thing looks certain- content marketing is here to stay and grow. What a business does with this knowledge may vary from vertical to vertical, but this form of marketing is crucial for most businesses now.

We have tried our bit to put together a list of what we thought are some of the most relevant, informative and effective courses on content marketing. Hope you find what you are looking for.

So these are what we think make up some of the 10 Best Content Marketing Online Courses for  2018 available on the web. Do share the list with your friends if you found it useful. And don’t miss signing up for our fortnightly newsletter to stay up to date with all such news and updates.

Leave a Reply