10 Best + Free Content Marketing & Writing Courses [2020]

Best Content Marketing Courses

A team of 30+ global experts have compiled this list of 10 Best +Free Content Marketing & Writing Certification Courses available online for 2020. More than 15000 professionals have benefited from these free and paid learning resources that will help you excel at content marketing and writing. The training courses are suitable for beginners, intermediate level learners as well as experts.


10 Best + Free Content Marketing & Writing Certification, Courses and Training Online [2020 UPDATED]

1. Content Marketing – Certification Course by University of California (Coursera)

UC Davis

If you want to start a career as a content marketer then this course is worth a look. Throughout the lessons, you will look at the core strategies used to acquire and retain customers profitably.  Specifically, you will focus on the techniques to develop, organize and implement the strategies. Following which the lectures will show you to analyze and measure the effectiveness of the implemented ideas and build your professional brand and authority.


Key USPs-

– Get introduced to the content marketing ecosystem and understand its importance.

– Apply the 7A framework to your own content and develop the ability to think strategically.

– Examine the journey of your buyer or audience to craft your strategy accordingly.

– Complete the classes and the hands-on project to earn the certification.


Duration: 5 weeks, 2 to 3 hours per week

Rating: 4.5 out of 5

You can Sign Up Here


Review : This course was well structured, with excellent learning resources and many tips on how to immediately use the knowledge gained during the course. I would recommend this course to anyone who wants to learn about content marketing!



2. Ninja Writing: The Four Levels Of Writing Mastery (Udemy)

This tutorial will not only teach you to become an exceptional writer but a masterful one and get your writing noticed. Discover how to create spellbinding writing with the techniques discussed in the classes. The lectures also tap into the power of the four levels namely narrative, paragraphs, sentences and words. Apart from this, you will also learn to make blogs, marketing copy, and general business sparkle and get the attention of potential readers.


Key USPs-

– Well designed curriculum and elaborately explained content.

– Implement the concepts covered in the lessons by attempting the practical assignments.

– No prior experience is required to enroll in this tutorial.

– Transform into a masterful writer by the end of the program.

– 50 Lectures + 11 Downloadable resources + Full lifetime access

– The course can be enrolled in for a nominal amount.


Duration: 4 hours

Rating: 4.4 out of 5

You can Sign up Here 


Review : Thank you, Shani The course has been an absolute delight. firstly it gave me a structural framework that I can apply in my writing which makes it more easier to read and comprehend. Secondly, all the tactics and strategies that you have taught makes my writing more elegant, poetic and pleasing to the eye. i would definitely recommend this course to anyone who wants to fine-tune their writing skills – Darshan Bafna



3. Writing Tools & Hacks: Copywriting/ Blogging/ Content Writing (Udemy)

If you want to work with the best writing tools to improve your writing process then you will find plenty of choices in this tutorial. The instructor is a professional copywriter and shows you the tools and software that will allow you to brainstorm better ideas, write more persuasive marketing copy, create killer headlines and organize your ideas. So get hands-on and learn how to use them effectively.


Key USPs-

– Employ tools and avoid writing errors.

– Navigate through the tools and go over hacks and tricks to make the most of them.

– Create inspiration feeds to keep new ideas flowing.

– Create viral-ready headlines and analyze different option to select the most effective one.

– 32 Lectures + 1 Article + 4 Downloadable resources + Full lifetime access


Duration: 1.5 hours

Rating: 4.3 out of 5

You can Sign up Here 


Review : I found the course informative and to the point, all useful information, not a minute of my time wasted. It is also quite broad, comprises all the relevant technical aspects of writing. It was exactly what I had in mind to get from the course – practical info that really helps writing more effectively, it totally met my expectations. -Emese Korondi



4. Complete Web Content Writing Masterclass (Udemy)

Learn how to do web content creation, excel at copy writing, become a proficient blogger and learn much more in this super charged course which will also teach you many aspects of Digital Marketing.


You will learn – 

– Basics of content writing and copy writing

– Blog Posts Content Writing

– Business and Ecommerce Writing

– Trainer will also teach you keyword research


Rating : 4.7 out of 5.

You can Sign up Here.


Review : Thought I might learn about writing great content, but I am learning so much more. This course is broad in scope, yet still, the course teacher manages to cover each topic thoroughly and with examples. I recommend this to anyone with a website and anyone with a blog. Still more to come, I can’t wait to finish the course. – Florence Hu



5. Free Content Marketing Courses Online (LinkedIn Learning – Lynda)

Content Marketing is one of those fields that are expanding day by day and seems to have a huge demand. So this platform has come up with a series of 59 courses and training to cater to your needs. Focusing on the various features of this topic such as social media, foundations, podcasting, newsletters and more, it is certain that there is a lot to learn based on different levels of difficulties. By the end of your chosen program, you will possess the skill to work on relevant projects.


Key USPs-

– Well designed content and all the topics are covered elaborately.

– The instructor helps you to work with the fundamental features with the help of examples.

– Plenty of opportunities to implement the skills covered in the lessons and detailed instructions regarding how to work using the exercise files.

– You can view the lessons online as well as offline with the ‘view offline’ option.

– The training is divided into tips and techniques along with assessments.

– The content of the videos exercises files and other study materials can be accessed for free for the first month of signing up on the platform.


Duration: Self-paced

Rating : 4.6 out of 5

You can Sign up Here  



6. Free Content Writing Courses & Classes Online (LinkedIn Learning – Lynda)

These set of video tutorials have been specifically designed to explore the different writing styles and fundamental concepts of storytelling. Go through these 29 courses and choose the one that fits your requirement and experience level. With relevant demonstrations, sources of inspiration and advice for coming up with engaging ideas it is easy to see why these tutorials are crowd favorites.


Key USPs-

– The curriculum is well mapped and all the topics are covered concisely.

– The instructors share their best practices, advice, and techniques that may come in handy for budding writers.

– Plenty of opportunities to work on exercises based on the concepts covered in the lessons and clear instructions regarding how to work using the exercise files.

– The lessons can be viewed online as well as offline with the ‘view offline’ option.

– The training is divided into demonstrations of the skills covered along with assessments and the program can be availed for free for the first month of enrollment.


Duration: Self-paced

Rating : 4.6 out of 5

You can Sign up Here 



7. Content Strategy Certification by Northwestern University (Coursera)

Northwestern UniversityFor people working in the corporate sector, or running agencies, or ones who need to strategise around content more than write it will find this course by Northwestern University extremely helpful. The most important part is the global appeal of courses run by coursera and the instructors of this course make it even more worthwhile. This best content maketing course is made up of four 3 week courses on the following topics –

i) Engaging Audiences

ii) Managing Content

iii) Expanding Your Content’s Reach

iv) Ensuring Your Content’s Impact.

The course concludes with a practical project that helps you apply the skills you’ve learned in response to a real challenge facing organizations today.


Rating : 4.5 out of 5

You can Sign Up Here.

Review : Professor Lavine is able to focus on the most relevant informations for his audience (we, the students 🙂 demonstrating that he is not just talking about managing content but he is able to create relevant and high quality contents on his own. I’m really secure that I made a great choise enrolling 🙂

8. Effective Content Writing for SEO – How to Write Great Web Content – Better Search Rankings

One of the most important reasons many people invest in content marketing is to get better search rankings. This 4.5 hour long, 50 lecture series on How to Write Great Web Content – Better Search Rankings is an ideal match for people looking for a course on SEO writing or developing a career in Search Engine Optimization industry.


Rating : 4.6 out of 5

You can  Sign up here


This is an outstanding course. I’ve never seen keyword/content research done this way. I highly recommend that anyone doing anything online take this course. – Don Killough



9. Free Writing Courses & Classes Online (Skillshare)

Whether you want to jump-start a career in fiction, non-fiction or use your writing as tools to enhance your career in a time concise manner then there are a lot of choices on this e-learning website. Some of the trending classes cover crucial topics such as the 6 steps to build successful writing habit, storytelling fundamentals, creative expression through journaling and planning. As the lectures are short therefore the concepts are covered to the point and make it easy to understand.


Key USPs-

– Explore and use lyrical language to write poetry and put your ideas into words.

– Craft compelling dialogues and write great characters with depth.

– Tons of writing tips and writing advice along with examples from books and other resources.

– The fun and interactive lessons, writing prompts to make it an enriching experience and sets you on the path of becoming a writing master.

– Create non-fiction content that reflects your style.


Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here



10. Writing With Flair: How To Become An Exceptional Writer

This is the second course in the series from the awesome Shani Raja. So far close to 65,000 professionals have signed up for this program! No wonder it is highly reputed with thousands of 5 star ratings!


In this writing course, trainer will teach you –

– How to write with simplicity without over complicating matters

– How to write with clarity and elegance

– How to improve the quality of your writing

– To make your blogs look more professional


Rating : 4.4 out of 5.

You can Sign up Here.


Great course! Really helped me cut the fluff and get to-the-point in all my presentations, reviews, emails, comments, articles (since a lot of my work constitutes writing). Would definitely recommend this course to anyone who’s serious about writing, and wants to produce content that impacts the reader! – Arunabh Bhattacharjee


Bonus Courses


11. Content is King: How to Write Killer Content for the Web

This course aptly titled ‘Content is King : How to wrient for the Web’ is a BestSelling Content Writing Training that has been taken up by around 6000 students globally. Instructed by Steve McDonald, it is a 2.5 hour deep dive into figuring where to find killer content ideas, developing those ideas and clearly understanding the audience.


More details here.


This course is very comprehensive, short and sweet. Once you listen to a 5 minute video – the amount of notes you need to take down – runs down to pages and pages. There is such value in every sentence Steve McDonald speaks, that you can’t help but pause the video a million times for every 5 minute video. – Imad ur Rahim



12 Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

Do you wonder what makes viral marketing campaigns work? Learn how to market your ideas, brands or products in the most effective manner possible. Take the journey from word of mouth to online word of mouth with this course created by University of Pennsylvania. Professor Jonah Berger, an expert in the domain helps you understand how campaigns can become more shareable on social media and will teach you to create contagious content, develop sticky messages and get products to catch on.


You can Sign up Here.


13. Selling with Story Writing – For Content Writers and Copywriters

Story writing is one of the oldest forms of effective communication and its power stands true even today. Sometimes what we write is good, but not good enough to truly convince the reader or make them take a decisions. This course by Nick Usborne on Selling Stories -For Content Writers and Copywriters is perhaps a must enroll course not just for serious writers, but for everybody looking at enhancing their skills using story telling.


Highly recommended from our side. Find More Details Here.


Review – Truly enjoyed all the information given here. Now I have a full toolbox of ideas to start working with to craft my own unique stories. Thanks for a great course Nick! – Carol Johnsen



14. Content Writing Mastery Course: Content Writing For Beginners

Mike Dickson and Ken Wells are two well renowned online instructors. While Michael is a published author, skilled researcher and entrepreneur; Ken is the author of multiple coaching programs covering topics such as online course creation, sales and marketing, personal transformation and much more. This is one of the best content writing course you will find out there.


You will learn – 

– Content Writing Basics and Opportunities

– SEO Basics and how to do research

– How to avoid content writing mistakes

– Marketing a Blog


Rating : 4.6 out of 5

You can Sign up Here.


Review : As a newbie to writing content I didn’t know much of anything when I started this course. I have a site with content, but my traffic is low. This course taught me what I am doing wrong ( which was mostly everything) and what to do to make it right. Also, I now have a great understanding of the field of content writing and what it takes to make it in the business. In my opinion this course over delivered on it’s promise. This is a great course, thanks Mike & Ken for sharing your knowledge. Peace. – Tim Wiesner


15. How To Write Better Headlines – For Content, Email & Social

Another good course by Nick is this one on How to Write Better Headlines – For Content, cial. With the world fast turning into a headline reading population, the importance of a strong, catchy and effective headline is much more than before. A good article and a bad headline is like all your effort going down the drain.


You can Sign up here.


This is a great course. Nick explains everything clearly using great examples. Made me look at headlines very differently. I feel better able to have a go at writing more professional headlines now. Lots of useful exercises. I would have appreciated some model answers to the early exercises. Just to know if I was on the right track. – Malene Bertelsen



16. How to Write High Quality Blog Content That Gets Shared

This udemy course by Sandor Kiss and Patrick Dermak attacks the big problem everybody faces after creating content – sharing. Creating is easy, getting wto be shared is tough. The course also touches upon use of super useful design tool Canva and has a lot of free resources as well.


Know more about the course here.



17. Social Simplified For Artists/Creatives – Personal Branding & Marketing using Writing for Artists and Entrepreneurs

If you are working on your own, wanting to build your brand, not knowing where to begin, then this could be the place to start. A very elaborate course of 4.5 hours teaches you about not just how to write and publish using various social media channels,but also teaches you the business aspect of how to make your solo journey successful. If you are interested in whatsapp, do check out our take on whatsapp marketing.


You can Sign up Here.



18. Web Content Optimization Course – Building an audience of true fans

Writing content is one thing, optimising it right is another.</stroird course on this list by Nick, he helps you apply Search Engine Optimization like a Pro. He also helps you understand how to sell using content and rock the social world at the same time. Recommended for people doing affiliate marketing and SEO.


You can Sign up here.


You may also want to check out 7 Best Affiliate Marketing Courses and Training; Best Instagram Marketing Training and Courses Coursera Courses and Best Digital Marketing Certifications. We have also listed some of the best free certification courses that you can choose from.


With the pace at which things are moving, it is a little tough to exactly say which precise domain of marketing will be most sought after in the time to come, but one thing looks certain- content marketing is here to stay and grow. What a business does with this knowledge may vary from vertical to vertical, but this form of marketing is crucial for most businesses now.

We have tried our bit to put together a list of what we thought are some of the most relevant, informative and effective courses on content marketing. Hope you find what you are looking for.

So these are what we think make up some of the 10 Best Content Marketing Online Courses for  2018 available on the web. Do share the list with your friends if you found it useful.